Need for approval from others and face concerns as predictors of interpersonal conflict outcome in 29 cultural groups.

The extent to which culture moderates the effects of need for approval from others on a person's handling of interpersonal conflict was investigated. Students from 24 nations rated how they handled a recent interpersonal conflict, using measures derived from face-negotiation theory. Samples varied in the extent to which they were perceived as characterised by the cultural logics of dignity, honour, or face. It was hypothesised that the emphasis on harmony within face cultures would reduce the relevance of need for approval from others to face-negotiation concerns. Respondents rated their need for approval from others and how much they sought to preserve their own face and the face of the other party during the conflict. Need for approval was associated with concerns for both self-face and other-face. However, as predicted, the association between need for approval from others and concern for self-face was weaker where face logic was prevalent. Favourable conflict outcome was positively related to other-face and negatively related to self-face and to need for approval from others, but there were no significant interactions related to prevailing cultural logics. The results illustrate how particular face-threatening factors can moderate the distinctive face-concerns earlier found to characterise individualistic and collectivistic cultural groups.

Exploring Identity Motives in Twitter Usage in Saudi Arabia and the UK.

This study explores identity motives for using a microblogging site (Twitter) among Internet users in Saudi Arabia and the UK. The former boasts the world's highest per capita use of Twitter, which provides a forum in which users have more opportunity for self-expression than they do in the offline world, and is not subject to the heavy censorship which the Saudi government imposes on other Internet content [1]. Approximately 5000 tweets from the period April-May 2013 were coded and analyzed, using Motivated Identity Construction Theory as a conceptual framework [2]. This theory proposes six universal identity motives of meaning, belonging, continuity, distinctiveness, efficacy, and self-esteem. We consider these motives in turn, and examine their relative prominence in an online context. Support was found for all six universal motives, but the relative prominence of motives and the ways in which they were pursued appeared to depend on the affordances of both the OSN in question, Twitter and the cultural context in which the user was posting: Saudi users appeared to seek distinctiveness, whereas for British users, belonging was a more salient motive. Themes related to meaning, efficacy, and self-esteem were detected frequently, whereas themes related to continuity were less apparent.